MILWAUKEE (March 11, 2025) – Today, the Marcus Performing Arts Center and Johnson Financial Group announced a renewed multi-year Title Sponsorship of the Johnson Financial Group Broadway at the Marcus Center Series. Since becoming the Title Sponsor of Broadway in the 2019/20 season, Johnson Financial Group has supported tremendous artistic achievements and driven substantial economic impact for the region.
This renewal coincides with the launch of the 30th Anniversary Season of Broadway at the Marcus Center, beginning in the 2025/26 season.
Key successes to date include the Milwaukee premiere of HAMILTON in October 2019 and its celebrated return in October 2021, following an 18-month pandemic pause; MPAC’s 50th anniversary celebration; and the generation of more than $151 million of economic impact for Milwaukee through 37 weeks of Broadway productions to date. Additionally, post-show talkbacks, Lunch & Load-In donor events, and Broadway Buzz pre-show conversations have been implemented to enhance audience engagement. The renewed Title Sponsorship will extend through the 2027/28 season.
“A thriving performing arts scene is essential to the vibrancy of our city and to making Milwaukee a destination for people across Wisconsin,” said Johnson Financial Group President and CEO Jim Popp. “Johnson Financial Group is proud to renew our commitment to the Marcus Performing Arts Center and to support the Broadway Series, which continues to enrich our region’s cultural and economic vitality.”
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