A new culinary program launches September 30, bringing local flavors and faster service to MPAC audiences
MILWAUKEE (September 16, 2025) – The Marcus Performing Arts Center (MPAC) today announced a new partnership with Oak View Group (OVG), the global leader in live event venue development, management, premium hospitality services, and 360-degree solutions, as its exclusive hospitality provider. The partnership places a strong emphasis on showcasing local vendors, enhancing speed and convenience of service, and reinforcing a shared commitment to sustainability.
Beginning September 30, OVG Hospitality will manage all food and beverage services at the Marcus Performing Arts Center, including bars, food kiosks, private events, and public performances. In addition to enhancing the experiences guests already enjoy, OVG Hospitality will introduce new offerings that showcase regional vendors and deliver an experience as memorable offstage as it is onstage.
“At the Marcus Performing Arts Center, our goal is to create extraordinary experiences for our guests,” said Kevin Giglinto, MPAC President & CEO. “By combining OVG Hospitality’s expertise with our commitment to our community and the arts, we’re elevating every aspect of the guest experience, reinforcing MPAC’s role as a premier destination for the arts.”
With OVG Hospitality on board, guests can look forward to a fully cashless experience and more points of service throughout the venue. The number of bars for performances in Uihlein Hall will increase across all five levels, ensuring quicker and more convenient access at every turn. Intermission service will also be expanded to all levels. In keeping with MPAC’s strong local ties, approximately 90 percent of vendors featured are based in the Milwaukee area, reflecting the region’s rich culinary culture and homegrown traditions.
Download the full press release.
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